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The luxury watch market is cooling
Provisional assessment
Confidence not measured.
Accuracy: Mostly True. Recent evidence supports that the luxury watch market has cooled from its pandemic peak: secondary prices were down sharply from 2022 highs and analysts described the market as in a slump or normalization phase (S2P1, S2P2, S4P1). But the latest excerpts also show uneven recovery and stabilization in 2026, with some brands and segments posting gains rather than broad ongoing cooling (S1P1, S3P1, S3P3, S5P1).