SpinkillerAI — AI-Powered Fact-Checker

Find the Quote. Expose the Spin. SpinkillerAI is an AI-powered fact-checking platform for investigating public figures and verifying statements against primary sources.

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The luxury watch market is cooling

Provisional assessment

Confidence not measured.

Accuracy: Mostly True. Evidence supports cooling versus pandemic peaks and weak primary-market conditions: secondhand prices are down 33% from the 2022 peak, many makers struggled in 2025, and the Swiss primary market contracted 1.7% in 2025 (S1P2, S2P2, S3P1, S5P2). But 2026 evidence is mixed: some resale indexes and major brands rose year over year and many brands posted positive recent performance, suggesting stabilization/recovery in parts of the market rather than uniform cooling (S2P1, S2P3, S2P4, S4P4, S6P1).